FIELDLOOM was founded in 2008 in Puyuan — the wool and fleece textile cluster of Tongxiang, Zhejiang, where blanket weaving has been a regional craft for four generations. We chose to be different from the start: not the cheapest mill, but the mill that brand directors and outdoor product managers actually want to work with.
That meant treating every order as a product, not a commodity. Choosing the right fleece weight for hand-feel. Bonding waterproof backing properly so it doesn't peel after one wash. Sampling a logo until the thread count reads exactly as it does in the brand guideline.
Today our blankets ship to outdoor retailers in Colorado and boutique hotels in the Cotswolds. Every meter is woven, finished, laminated, decorated and quality-controlled under one roof.